IIT: My BASExperience

The whole country is obsessed with IITs. Parents are spending their hard earned money. Coaching institutes are earning in millions. And what’s the result? Every year about 5 lakh students appear for the JEE (Joint entrance exam) conducted by the IITs. Only about 2% of the students get selected for the IITs. There are only […]

SRK, Ra.One and all the big marketing

  On 26th Oct Shahrukh Khan released his dream project Ra.One which got a wide variety of responses from a wide variety of people. Even before releasing his film he had been doing a wide variety of promotions: The long-long ads in the IPL season, with McDonald’s, with Godrej and in that mall near you! Dream […]